Adam Goodrich
Marketing Professional
I LIKE TO DESIGN AND RENOVATE GROWTH MARKETING STRATEGIES
What I've Been Into Lately...
Are you familiar with growth marketing (hacking)?
Here's How We Apply It...
1
Jobs to Be done
Clarifying our JTBD helps us understand our customers needs & goals. We will leverage this tool to ensure market fit, value proposition, and converting leads.
2
Personas
Identifying personas is key for targeting effective advertising and marketing channels. Personas include demographics, personalities, and offline & online hangouts.
3
Funnels
Funnels allow us to monitor, measure, and respond effectively to key metrics. Funnel components include Awareness, Acquisition, Activation, Retention, Revenue, & Referral.
4
Metrics
Installing and leveraging analytics tools (i.e. Google Analytics/Tag Manager, Facebook Pixel, Semrush, & others) ensures we are managing our key metrics accordingly.
5
Leads
Effective content can guide prospects and facilitate conversions. Engineered marketing and strategic landing pages build trust and lead prospects through our funnel.
6
Managing
Funnel metrics should be easily monitored and measured over time. Understanding our metrics that matter helps us focus on key areas to experiment and optimize.
Why I Pursue Education & Work in Marketing...
I am Intrinsically motivated,
culturally fit, educated in
Business & ethics,
and Obsessed with marketing.
Where I've Learned...
ABOUT ME
Professionally, I am a certified growth and content marketer pursuing an MBA from Bentley University. I can help your business by building or renovating your digital growth marketing strategy.
Personally, I am a 2x Ironman and 2×100-mile ultra-marathoner who enjoys fun, friends, family, and a good challenge.