Marketing For Dry January

Marketing for Dry January

By Adam Goodrich Blog II in a series illustrating how marketing informs stories. This blog uses the following article to form a perspective, How Dry I Am: Non-Alkie Bevs Push Sober January, by P.J. Bednarski @pjbtweet, January 6, 2021 O’Doul’s has singled out it’s target market for 2021’s ‘Dry January’… singles.  In the article posted by MediaPost, […]